Growing Your Business ~ An APLD CT Workshop

APLD CT logo


NVCC logo

Math Science Division



Rethinking Strategy, Clients & Profitability

A Workshop for Landscape Designers

on Friday, January 6, 2012

This exciting, hands-on workshop, presented by Catherine Wiersema*, will encompass a threefold approach to improving your landscape design (or design/build) business.

Topics to be explored include:

♦  Strategic choices for new & established designers ~ the needs of established designers looking to refresh their practices at a higher level of profitability,as well as good entry products for newer designers struggling with too little work will be explored.

♦  Relationship cycle of client and designer ~ the roles of both the designer and client will be explored as well as the design cycle and contracts.

♦  Pricing and profitability Pricing, profitability and budgets and their relationship to selling projects will be discussed.

Event Details

Date:            Friday, January 6th

Time:           Registration begins at 8:00, program run from 8:30 – 5:00

Location:     Naugatuck Valley Community College, Waterbury, CT

Cost:           APLD CT members  – $155.00

                  APLD members from other chapters – $165.00

                  Non-APLD members – $175.00

                  Current NVCC students – $75.00

Note:  Fees include coffee breaks and lunch.

This event offers a total of 5 APLD CEU credits

Registration deadline is December 30, 2011, don’t wait…reserve your spot today…

APLDCT now offers the convenience of  paying for our events via PayPal.

It’s quick, easy and secure. And you don’t even need a PayPal account.

Just click the appropriate ‘Pay Now’ button below  and follow the instructions.

It’s safe, secure and simple…

APLDCT members

APLD - other chapters

Non-APLD attendees

NVCC students

*Catherine Wiersema earned her MBA from Simmons College and her Landscape Design Certification from Radcliffe College. She developed the Professional Practice curriculum for the Harvard Landscape Institute and teaches at the Boston Architectural College. Catherine is the principal of Boussard Design, a design/build firm located in the greater Boston area.

Business Roundtable for Landscape Professionals

APLD Connecticut Chapter


Naugatuck Valley Community College Math Science Division


A BUSINESS ROUNDTABLE for Landscape Professionals

on Friday January 28, 2011


While snow blankets the planting beds, it’s the perfect time for those of us in the landscaping trades to cultivate our Business Basics…

◊  Has your business changed since you first started it?  Are you still adequately insured? 

◊   Are you relying on personal insurance to cover you professionally?

◊   Do you need E&O insurance? For that matter, what is E&O insurance?

◊   Are you taking all the business deductions you can on your taxes?

◊   If you have employees, will the new healthcare law affect you?

◊   Are you carrying the proper licenses to protect you and your business?

Come with all of the questions you want answered about your business and fire away at our panel of Accounting and Insurance Experts. 

And then plan to stay for networking and refreshments after the presentation.


Date:            Friday, January 28th

Time:            1:00 – 4:00

Location:    Ekstrom Hall, Room 315 at Naugatuck Valley Community College
                    750 Chase Parkway
                    Waterbury, CT 06708

Cost:             APLDCT members  – $10

                      NVCC landscape design students – free but please RSVP to so we can hold your space
                      All others – $15

Space is limited, so REGISTER TODAY to reserve your spot. 

APLDCT now offers you the ability to pay for events via PayPal.   It’s quick, easy and secure.

Don’t have a PayPal account?  No problem, you can pay with your credit card without setting up an account. Just click the ‘Pay Now’ button below that applies to your status (APLDCT member, or other) and follow the instructions.

It’s safe, secure and simple…

APLDCT members


All other attendees