Growing Your Business ~ An APLD CT Workshop

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Math Science Division



Rethinking Strategy, Clients & Profitability

A Workshop for Landscape Designers

on Friday, January 6, 2012

This exciting, hands-on workshop, presented by Catherine Wiersema*, will encompass a threefold approach to improving your landscape design (or design/build) business.

Topics to be explored include:

♦  Strategic choices for new & established designers ~ the needs of established designers looking to refresh their practices at a higher level of profitability,as well as good entry products for newer designers struggling with too little work will be explored.

♦  Relationship cycle of client and designer ~ the roles of both the designer and client will be explored as well as the design cycle and contracts.

♦  Pricing and profitability Pricing, profitability and budgets and their relationship to selling projects will be discussed.

Event Details

Date:            Friday, January 6th

Time:           Registration begins at 8:00, program run from 8:30 – 5:00

Location:     Naugatuck Valley Community College, Waterbury, CT

Cost:           APLD CT members  – $155.00

                  APLD members from other chapters – $165.00

                  Non-APLD members – $175.00

                  Current NVCC students – $75.00

Note:  Fees include coffee breaks and lunch.

This event offers a total of 5 APLD CEU credits

Registration deadline is December 30, 2011, don’t wait…reserve your spot today…

APLDCT now offers the convenience of  paying for our events via PayPal.

It’s quick, easy and secure. And you don’t even need a PayPal account.

Just click the appropriate ‘Pay Now’ button below  and follow the instructions.

It’s safe, secure and simple…

APLDCT members

APLD - other chapters

Non-APLD attendees

NVCC students

*Catherine Wiersema earned her MBA from Simmons College and her Landscape Design Certification from Radcliffe College. She developed the Professional Practice curriculum for the Harvard Landscape Institute and teaches at the Boston Architectural College. Catherine is the principal of Boussard Design, a design/build firm located in the greater Boston area.

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