wants you to fly high at a seminar
Marketing Strategies for Landscape Professionals
with Chris Heiler
Thursday March 3rd, 2011, 10am – 2pm
Columbia University, Lewisohn Hall, Room 212A
(Enter campus at 116th and Broadway)
Knowing and understanding your audience intimately is critical for our business success. Join us with Chris Heiler, a green industry writer, author, speaker, and consultant for more than 15 years focused on marketing with emphasis on social media marketing. Social media is a complex and ever changing topic that is slowly but surely being adopted by Green Industry professionals.
In this short course, Chris will cover the following marketing topics included in his book: The Little Green Book of Big Marketing Tips and Tactics for Landscape Professionals.
- Earning your clients loyalty
- Building your brand
- How to become an expert
- Networking and building relationships
- Community involvement
- Internet marketing and social media
- Different ways to use your portfolio effectively
Chris will also share case studies from other landscape professionals around the country and provide you with ideas you can immediately implement in your businesses.
You can read his views on marketing, social media and the green industry at http://landscapeleadership.com/
This event is open to APLD members from all chapters.
Visit APLDNY’s website for more information and to register for this event.